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Google is a “one-trick pony” These had been the phrases of Microsoft CEO Steve Ballmer in March of 2007 to college students at Stanford College’s Graduate Faculty of Business.

While Ballmer did give some props to Google for hitting the 10 billion greenback income mark faster than Microsoft he also acknowledged “They’re really just one enterprise, a search and promoting business.”

That one enterprise by the end of 2007 was doing what it did best; dominating the search market. Based on statistics compiled by comScore, Google’s market share was over fifty eight% in the U.S. Internationally it is 69%. The closest competitor Yahoo sits at 23%. With those numbers it would not seem like much room for anyone else.

Enter Jimmy Wales. With the emergence of Internet 2.zero altering the best way we talk, Wales is betting that the time is correct for a search engine that like Wikipedia allows volunteers to collaborate online. Wales also hopes that the new WikiSearch “reduces the form of bottleneck of two or three corporations controlling the flow of search traffic.”

That is going to be a tall order. As Greg Sterling of Sterling Market Intelligence instructed the Financial Post, “He is aligning himself with the people of Wikipedia versus the Demise Star that Google is”.

Wales has no phantasm that he will overtake Google any time soon. Instead he believes that getting about 5% of the market will probably be sufficient to maintain Wiki Search.

While that number looks as if a modest purpose there are various observers who suppose Wales may very well be out of his league this time. “I feel he would not really perceive the size of what Google has to deal with”, says Danny Sullivan editor and chief of Search Engine Land. When you consider that Wiki Search can have someplace between 50 to one hundred million internet pages indexed upon launch compared to the billions listed by Google, Yahoo and MSN, you can see Sullivan’s point.

However Wales has a few issues going for him.

1. Not Google

Shrewd business decisions mixed with phenomenal progress in a comparatively quick time period has made Google arguably the central player on the internet. This standing has also created a sizable audience which has no interest in seeing Google turn into the one recreation in town. From Greg Sterling, “Any time an organization turns into as profitable or as dominant as Google has become, there is a resistance or backlash and that creates hunger for alternative.”

You can guess with the beginning of Google Aps (just like Microsoft Office and another manner Google plans to shed the one trick pony label), issues about their privacy coverage and different issues, that the “anyone but Google” crowd will continue to grow. Wiki Search could benefit vastly from these developments.

2. The Social Scene

Wales can be using a wave that’s within the course of of fixing the web landscape. Social networking, media and bookmarking symbolize a basic shift in how info is communicated. The emergence of Wikipedia, MySpace, Fb, video and running a blog, amongst other things, guarantees there isn’t a going backwards. New expertise will solely improve the interactivity between users which may give Wales more than his hoped for 5% market share.

No can predict the future. Many could be rivals have made a run at Google. Many are now not in business. Nonetheless the incredible success of Wikipedia, mixed with anti Google backlash and the net social revolution may be placing Wales in a greater position than any of his predecessors.

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